DiDi allows female drivers to choose only female passengers in Mexico

Didi Mujer is being piloted in Mexico City, Guadalajara, Monterrey, and Tijuana

Didi center in Toluca, Mexico — The logo of Chinese ride-hailing firm Didi Chuxing is seen as employees stand outside the drivers center in Toluca, Mexico, April 23, 2018. Photo: REUTERS/Carlos Jasso/File Photo

26.Nov.2020 18:19 BRT
UPDATED 19:10 BRT

DiDi’s rival, Uber, earlier this month also launched an option for female drivers in Mexico to select only women passengers, in line with a similar Uber program in Saudi Arabia.
The efforts to draw more women onto the apps come as protests in Mexico have again flared up over gender violence.

The Chinese ride-sharing company DiDi began rolling out a service in Mexico this week to let female drivers select only other women as their passengers, which aimed to encourage their safety as the country confronts worsening gender violence.

Called DiDi Mujer (or DiDi Woman), the program is being piloted in Mexico City, Guadalajara, Monterrey, and Tijuana. DiDi hopes that if more women join the platform, passengers will eventually choose female drivers exclusively.

DiDi’s rival, Uber, earlier this month also launched an option for female drivers in Mexico to select only women passengers, in line with a similar Uber program in Saudi Arabia.

According to both companies, women make up small parts of their Mexico fleet of drivers: 4% at Uber and 4.3% at DiDi.

“We know that women in Mexico face real, daily challenges around personal safety and a lack of good economic opportunities,” Juan Andres Panama, head of DiDi Mexico, said in a statement on Tuesday. “We’re hoping to help with both.”

DiDi Mujer is the first DiDi-branded initiative geared at getting more women behind the wheel. The company’s Brazil subsidiary, 99, also runs a similar program.

The efforts to draw more women onto the apps come as protests in Mexico have again flared up over gender violence. These include the recent killings of 12-year-old Sofia in Zacatecas, whose last name has not been published, and 20-year-old Bianca Alejandrina Lorenzana in Quintana Roo, known by her nickname Alexis.

Femicides in Mexico have more than doubled between 2014 and 2019, according to official data compiled by the Economic Commission for Latin America and the Caribbean (ECLAC). Mexico’s government has registered 777 cases this year.