Disney path to subscriber base growth is outside U.S.

But international expansion is not so certain to bring bumper profits.

A smartphone with displayed
A smartphone with displayed "Disney" logo is seen on the keyboard in front of displayed "Streaming service" words in this illustration taken March 24, 2020. Photo: Reuters/Dado Ruvic/File Photo

Walt Disney Co‘s quarterly results show a path for signing up a quarter billion subscribers: international expansion. But furious growth in customers outside the United States is not so certain to bring bumper profits — a not so different challenge than Netflix and other services have.

Its stock fell as much as 5.5% to a two-year low of $99.47 in early trading on Thursday, after over half a dozen analysts cut their price target on the stock.

Disney‘s streaming gains surpassed Wall Street’s estimates for the marquee Disney Plus video service, thanks to popular new releases including Pixar‘s Turning Red and Marvel‘s Moon Knight, but rising programming and production costs left some investors and analysts unimpressed.

“The market is now worried the combination of that subscriber guidance and rising costs to compete more broadly with non-Disney brands will result in a less impressive business at steady state,” said MoffettNathanson analyst Michael Nathanson.

Chief Financial Officer Christine McCarthy‘s comment that second-half subscriber growth for Disney Plus may not be significantly higher than the gains for the first half of the year “is likely to be a key concern among investors,” noted Bank of America analyst Jessica Reif Ehrlich.

READ ALSO: Netflix subscribers fall for the first time in a decade

Disney Plus ended March with 138 million subscribers, up 7.9 million from the previous quarter. The service is poised to launch in 42 countries this summer, said one Disney source, expanding its global reach to 106 countries.

It will produce roughly 500 shows in local languages around the world to attract subscribers in these markets.

Chief Executive Bob Chapek said Disney Plus is on track to reach the company’s projected target of 230 million to 260 million subscribers by September 2024.

But more than half of its quarterly subscriber gains came from Disney+ Hotstar in India, where subscribers pay an average of 76 cents a month. In the United States, customers pay $6.32 on average.

Operating losses for the company’s streaming business, which also includes ESPN Plus and Hulu, rose to $877 million in the quarter – triple the loses from a year ago, reflecting higher programming and production expenses.

Spending on programming is expected to increase by more than $900 million in the third quarter, as the company invests more deeply in original content and sports rights.

READ ALSO: TelevisaUnivision closes new M&A deal eyeing the launch of its global Spanish-speaking streaming platform

“We believe that great content is going to drive our subs, and those subs then in scale will drive our profitability,” said Chapek during an investor call. “So we don’t see them as necessarily counter. We see them as sort of consistent with the overall approach that we’ve laid out.”

Paolo Pescatore, an analyst with PP Foresight, predicted Disney Plus will continue to grow as it expands to new markets, and offers enticing content to stream, such as the Oscar-winning animated film “Encanto.” But that may not be a financial success.

“It is apparent that there is too much focus on net adds for all providers,” Pescatore said. “Unfortunately given the nature of streaming, there will be high levels of churn which will impact all providers. This in turn will hit revenues and the bottom line.”

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