Disney announced on Friday it will launch its new streaming service Star Plus in Latin America on August 31.
“Star Plus will offer a never-before-seen customized experience and will expand our connection with the different audiences. The strength of the content, that will include all of ESPN, makes Star Plus a unique and relevant offering with its own identity that will become a recognized digital service, independent from Disney+,” said Diego Lerner, President of The Walt Disney Company Latin America.
Working as a standalone streaming platform, Star Plus will offer a full slate of ESPN content, including live events from the top leagues and sports shows; series, animated comedies, movies, documentaries; and regional and international original Star productions, including exclusive content.
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Its arrival will represent a service that is complementary to Disney Plus and it will consolidate The Walt Disney Company’s presence in Latin America’s streaming market.
Diego Lerner, President of The Walt Disney Company Latin America
Lerner added that Star Plus will reinforce Disney‘s “constant commitment of over 20 years to develop, produce, and offer local content that represents the taste of consumers of the whole region, producing original content with well-known local production companies and talents, to tell stories that connect with Latin American audiences.” The exec further mentioned that the new streaming service will contemplate different genres, addressing original fiction stories, and relevant social and historic themes.
The service will be available on Internet-connected devices and users can subscribe separately or as part of a bundled offer with Disney Plus, informed the media giant.
Disney had previously announced during its Investor Day back in December that Star Plus would arrive in June 2021 in the region, with studio films from 20th Century, ABC and FOX shows, original films and local content, as well as live sports from ESPN.
