Dutch messaging and conversational commerce platform CM.com lands in Brazil

Dutch company CM.com focused on frictionless and automated communication and messaging solutions has just arrived in Brazil, its first Latin American market alongside Mexico. Currently valued at nearly € 654 million($743 million) and listed on the Euronext Amsterdam Stock Exchange since 2020, the company will have a new office in Sao Paulo.

In Brazil, the company will offer its mobile service cloud, an all-in-one customer service software for monitoring and managing messaging channels and applications such as SMS, WhatsApp, Instagram, Twitter, among others, through only one inbox. The company will also offer a specific version of the software to marketing professionals and a chatbot solution based in IA.

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In practical terms, the software solutions have different applications, like sending a promotional message with a discount voucher or even sending an invoice or a 2nd copy of a bank receipt. “This is possible because of the combination of all these data in our customer data platform,” said CM.com country manager in Brazil, Ronald Bragarbyk. 

“Our customer base spans over 118 countries. Here in Brazil, CM.com focuses on serving various sectors, such as retail, e-commerce, finance, education, insurance, and logistics. Therefore, our target goes from medium to large companies,” he told LABS, adding that CM.com solutions have been ‘tropicalized’ to serve Latin America‘s needs.

In addition to Brazil, CM.com also opened a hub in Mexico. According to Bragarbyk, eight employees are between Sao Paulo and Mexico City offices.

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He says that, for contractual reasons, he cannot reveal the names of Latin American clients with whom he is already working but notes that, globally, CM.com serves companies such as BMW, Coca-Cola, Domino’s, Booking.com, Toyota, and Unicef.

CM.com was public listed in February 2020, through the legal merger with Dutch Star Companies ONE, a Special Purpose Acquisition Company (SPAC) listed on Euronext Amsterdam. 

Since then, CM.com acquired several startups to grow globally and add new technologies. Among these acquisitions is Saas supplier RobinHQ, purchased in October 2020, and conversational AI provider CX Company, acquired a little earlier, in May of the same year. In December, the company also entered into exclusive negotiations to acquire consumer AI technology company Building Blocks, which combines data science software with data science services to build more personalized interactions for its B2B customers.

The last financial data available, from October last year, showed a 51% rise in the company’s total revenue in 2021’s third quarter, to € 58.2 million. CM.com reiterated its revenue guidance for 2021 at € 220 million-€ 240 million.