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E-commerce sales grew 47% in the first half of 2020 in Brazil, the biggest increase in 20 years, point Ebit Nielsen and Elo

The pandemic impact and the increase in confidence about online payments led 7.3 million Brazilians to buy for the first time online

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  • According to the report, the sector sold 47% more in the first six months of 2020 than in the same period last year, reaching BRL 38.8 billion;
  • The number of orders also jumped, 39%, to 90.8 million. And, perhaps the most expressive number, 7.3 million Brazilians bought for the first time over the internet.

Brazilian e-commerce registered record growth in sales in the first half of 2020, according to data from the 42nd Webshoppers, a report prepared every six months by Ebit | Nielsen in partnership with Elo. A direct effect of the isolation measures put in place to prevent the spread of the new coronavirus.

According to the report, the sector sold 47% more in the first six months of 2020 than in the same period last year, reaching BRL 38.8 billion – the highest sales increase in 20 years. The number of orders also jumped, 39%, to 90.8 million. And, perhaps the most expressive number, 7.3 million Brazilians bought for the first time over the internet.

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With a 40% expansion in its customer base, Brazilian e-commerce reaches now 41 million users, according to the report. “The result of the first semester makes it clear that online shopping behavior is a movement that is here to stay. The Ebit | Nielsen survey points out that, each semester, the volume of orders and sales grow. We know that 93.4% of consumers answered that they intended to buy something online in the next three months ”, says Julia Avila, leader of Ebit | Nielsen, in a release distributed to the press.

Among this online consumer base, 58% are considered heavy users, that is, they made more than four purchases in the semester, with 20% of them making more than ten orders in that range. In the same period last year, these consumers represented 53% of the total.

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The report also confirmed something that other surveys and earning results from major companies in the sector were already pointing out: the peak of online shopping occurred, in fact, at the height of social isolation measures in most Brazilian cities, between April 5th and June 28, with a 70% increase in billing and the number of orders, compared to the same days in 2019.

All commemorative dates in the period also had higher results than last year because of this. In the case of Easter, sales via e-commerce grew 66%, Mother’s Day, 68%, and Valentine’s Day, 91%.

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