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Mobile experiences and subscription online services among Electronic Arts' main bets to grow on top of its large franchises

On Tuesday, the company reported $5.6 billion in net revenue in 2020. Over the last year, more than 230 million people were engaged through its sports franchises

  • 2020’s Q3 fiscal year results were marked by the launch of the new versions of some of the main franchises of the company;
  • Over the last quarter, the company also announced several deals extending its presence in online subscription services, something that has everything to grow in 2021.

On Tuesday, the US-based gaming company Electronic Arts (EA) reported an 8% year-over-year growth in net bookings (online and physical games sales) in 2020. Over the last year, the company has engaged more than 230 million people worldwide with its sports franchises. During the conference call with analysts, the company’s executives said that mobile experiences and subscription online services are among Electronic Arts’ main bets to grow on top of its large franchises.

2020’s Q3 fiscal year results were marked by the launch of the new versions of some of the main franchises of the company: FIFA 21, Medal of Honor: Above and Beyond, Need for Speed Hot Pursuit Remastered, NHL 21, and NFL 21. FIFA Ultimate Team, the most popular version in its flagship football franchise, had a record of nearly 6 million daily active players in December.

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Over the last quarter, the company also announced several deals extending its presence in online subscription services, something that has everything to grow in 2021. It launched Star Wars: Jedi Fallen Order on Google Stadia; FIFA 21 and Madden NFL 21 on Sony’s PS5 and Xbox Series X; and EA Play on Microsoft Game Pass. The company also announced that, in March, Apex Legends, its battle royale game that saw the number of players jump 30% Y-o-Y, will come to Nintendo Switch, almost at the same that FIFA 21 will be reaching Google Stadia.

READ ALSO: Epic Games partners with over 20 top clubs and Brazilian football legend Pelé in Fortnite’s campaign

Following FIFA’s success, UEFA has further strengthened its relationship with EA Sports. The entity signed a multi-year agreement with the company so that it continues to have exclusive rights for the Champions League, Europa League, and Super Cup.

EA is expanding football video game access through multiple in-development mobile offerings, and by broadening the PC free-to-download FIFA Online 4 title’s reach to potentially 80 million players in more than 15 new countries.

To financial analysts, EA’s COO and CFO, Blake Jorgensen, said that “mobile continues to be a key opportunity” and that EA SPORTS has six football experiences that are under development for mobile. More details on these diverse mobile football experiences will be announced soon.

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