Business

Endeavor maps the impact of great Brazilian entrepreneurs: Luiza Trajano, Paulo Veras, Sergio Furio, and Florian Hagenbuch

Together, they created 20 businesses, invested in more than 200, and mentored more than 120. Another 50 companies were founded by people who have worked with them, shows a survey

Photo: Luiza Trajano's map by Endeavor/Courtesy
  • The survey mapped the businesses created, invested, and mentored by the four entrepreneurs;
  • About 50 companies were founded by people who have already worked in the firms of the four entrepreneurs.

The global network of entrepreneurs Endeavor has developed “impact maps” for great Brazilian entrepreneurs: Luiza Trajano (Magazine Luiza‘s chairwoman), Paulo Veras (co-founder of 99), Sergio Furio (founder and CEO of Creditas), and Florian Hagenbuch (founder and CEO of Loft). The survey is part of an attempt to identify the size of the multiplier effect of these figures, which are great references in the Brazilian entrepreneurial ecosystem.

The survey mapped the businesses created, invested, and mentored by the four entrepreneurs, in addition to those that were founded by people who previously worked at their companies. Endeavor ended up finding around 400 companies in that network.

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According to Endeavor, together, these entrepreneurs created 20 companies, invested in more than 200, and mentored entrepreneurs more than 120. Also, about 50 companies were founded by people who have already worked in the companies of the four entrepreneurs.

“When an entrepreneur grows, the entire ecosystem grows together. When mentoring, investing, and inspiring other people who are undertaking, through the practice of giveback, these examples multiply like a big bubble of impact ”, says Camilla Junqueira, general director of Endeavor.

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Impact maps are available on the Endeavor website. The tool also allows any entrepreneur to create their own impact map, with the automatic generation of images that can be shared on Instagram and LinkedIn.