Energisa, which controls 11 energy distributors in Brazil, intends to use its consumer base to expand its recently launched fintech, Voltz. To do this, it wants to attract more customers to the Voltz website and app with promotions while preparing the launch of new financial products, including credit solutions for individuals, said the company’s co-CEO, Tiago Compagnoni.
Voltz started by offering prepayment of receivables to Energisa’s suppliers and a digital account plus a card for the general public. Fintech‘s goal is to reach 5 million users in five years, including non-Energisa customers.
Energisa has more than 20,000 suppliers – with which it handles around BRL 5.5 billion per year. In addition to a universe of 8 million consumers served by its distributors in all regions of the country.
Interested in this potential market, Voltz is launching a promotion in which customers of Energisa distributors that use Voltz to pay their electricity bills via PIX will have a 10% discount on their first bill, limited to BRL 20.
The discounts are expected to be extended to all of Brazil in the coming weeks and will be granted resources from Voltz’s budget, as part of the user acquisition strategy.
Voltz also sees an enormous potential in offering credit to users, which would pave the way for products with the aim of reducing the customers’ default with Energisa. Fintech also wants to launch a digital corporate account soon and is also studying financial education services.
Translated by LABS.