- The social media giant is betting on Latin American artists to create engagement;
- With its launch in the US, Facebook announces the partnership with Sony Music Group, Warner Music Group, Merlin, BMG, Kobalt and Universal Music Group.
Facebook announced that officially-licensed music videos are coming to its platform starting August 1st to users from the United States. In the coming weeks, Facebook will roll out global music video premieres including exclusive music video content from J. Balvin, Karol G, Sebastian Yatra, Alejandro Fernandez, and Calibre 50.
The social media giant is betting on Latin American artists to create engagement: the Brazilian singer Anitta is on the cover of Facebook’s announcement, and the Panamanian R&B singer Sech will be exclusively releasing a new video on Facebook and engaging fans in the leadup through tools like Live, countdown stickers in Stories and fan Groups.
“You’ll be able to discover, watch and share music videos from today’s top artists to up-and-coming bands and classics across various music genres on Facebook”, said the company in a blog post. Facebook said that users can also expect the premiere of the official music video for a new track from Lele Pons on Facebook first, who will be going live in advance to connect with fans.
With its launch in the US, Facebook announces the partnership with Sony Music Group, Warner Music Group, Merlin, BMG, Kobalt, and Universal Music Group (UMG). Latin America is the home turf for two important divisions of UMG: Universal Music Brazil and Universal Music Latin Entertainment, while one is focused in Brazil, Universal Music Latin Entertainment is a record label specializing in the production and distribution of Latin music in Mexico, the United States, and Puerto Rico.
“In the coming weeks, we’ll add more of your favorite music videos to Facebook. And over time, we’ll introduce more features to help music lovers share, discover and connect around music on Facebook”, the company said.