- FedEx Surround is the step that may lead to other initiatives designed to help the courier position itself as a logistics alternative to Amazon;
- For Microsoft, the collaboration could help narrow the gap with Amazon, which is the leader in the cloud-infrastructure market.
FedEx and Microsoft are partnering up to offer a new platform on which customers can access warnings about shipments, such as delays. The move will surely provide the logistics and software giants with a feature to compete with Amazon.
According to Bloomberg, the service will use Microsoft’s cloud software to offer big and small companies real-time data to determine ways to improve how they move goods.
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“A lot of insight, a lot of intelligence, hides in this data,” Raj Subramaniam, FedEx’s chief operating officer, told Bloomberg. “Our work together will dramatically improve our visibility and agility across the global supply chain.”
According to the news outlet, FedEx Surround is the step that may lead to other initiatives designed to help the courier position itself as a logistics alternative to Amazon for small and large retailers. For Microsoft, the collaboration could help narrow the gap with Amazon, which is the leader in the cloud-infrastructure market.
