Focused on the next-gen consumer, Valoreo raises a $30 million Series A

The newly raised capital will be used to expand in Mexico, Brazil and Colombia

Focused on the next-gen consumer, Valoreo raises a $30 million Series A
Valoreo's team. Photo: Valoreo/Courtesy

The Mexican startup Valoreo, which present itself as the pioneer in building in Latin America a holding focused on the next-gen consumer, has raised $30 million in a Series A funding round led by Presight Capital and Kingsway Capital, and following by other existing investors like KASZEK, Upper90, and FJ Labs, who increased their stake in the company.

Founded in late 2020 by Martin Florea, Stefan Florea,
Alexander Grüll, Cedrik Hoffmann and Miguel Oehling, Valoreo claims to be the new Latin America‘s next-gen consumer holding. In other words, Valoreo acquires, operates, and grows category-leading e-commerce brands, combining expertise in Private Equity, Investment Banking, E-commerce, startups, and supply chain management.

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Valoreo currently has operations in Mexico, Brazil and Colombia. According to the company, it has completed multiple acquisitions of leading local brands that sell on Mercado Libre and Amazon, across a variety of industries including beauty, fitness, and home goods.

Stefan Florea, co-founder and co-CEO of Valoreo, said that the newly raised capital will be used for news acquisitions across the three countries and consolidate the brand as a reference for the next-gen in Latin America.

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“Our goal is to bring exceptional value to the millions of customers across Latin America by offering high-quality products at affordable prices as well as offer marketplace sellers a possibility to receive liquidity,” he said.

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