Amazon will hold Prime Day in mid-July, an annual period of exclusive promotions for subscribers of the online retailer’s program. It’s the third time that Brazil has been included in the schedule, a sign of the group’s long-term commitment to the country.
Since 2019, Amazon has been intensifying its investments in the country, opening 11 of its 12 fulfillment centers in the country since then, and competing with household names such as Magazine Luiza and Americanas, in addition to Argentina‘s Mercado Libre, which has consolidated operations in the country.
“Prime Day is a time to reaffirm a long-term commitment to Brazil,” Ricardo Garrido, who runs Amazon‘s marketplace in the country, told journalists. The company did not say how many Prime service subscribers it has in Brazil.
Asked about the lower logistics capacity compared to local competitors, the president of Amazon in Brazil, Daniel Mazini, said he is “always dissatisfied” and that the company in the country compares itself with its own operation in other markets and not with competitors. In addition, he highlighted the company’s expansion in the country in recent years.
Amazon announced in April the expansion of one-day delivery of products, which currently covers more than 100 cities in Brazil, while two-day shipping reaches more than a thousand cities in the country. There are also same-day deliveries to cities like São Paulo and Rio de Janeiro.
Faced with the global cost increase, which has put pressure on retailers’ operations worldwide, Garrido said that “we have nothing to announce” about a potential rise in fees for sellers in the company’s marketplace, noting that the model is re-evaluated annually.
In May, Amazon announced a price hike for its video streaming service in the country.
Translated by LABS