Business

For the third time, Amazon holds Prime Day in Brazil

Amazon will hold Prime Day in mid-July, an annual period of exclusive promotions for subscribers of the online retailer’s program. It’s the third time that Brazil has been included in the schedule, a sign of the group’s long-term commitment to the country.

Since 2019, Amazon has been intensifying its investments in the country, opening 11 of its 12 fulfillment centers in the country since then, and competing with household names such as Magazine Luiza and Americanas, in addition to Argentina‘s Mercado Libre, which has consolidated operations in the country.

READ ALSO: Amazon: sellers in Brazil now can sell to other countries

“Prime Day is a time to reaffirm a long-term commitment to Brazil,” Ricardo Garrido, who runs Amazon‘s marketplace in the country, told journalists. The company did not say how many Prime service subscribers it has in Brazil.

Asked about the lower logistics capacity compared to local competitors, the president of Amazon in Brazil, Daniel Mazini, said he is “always dissatisfied” and that the company in the country compares itself with its own operation in other markets and not with competitors. In addition, he highlighted the company’s expansion in the country in recent years.

READ ALSO: Amazon expands fast delivery locations in Brazil, and same-day shipping arrives in five new major cities

Amazon announced in April the expansion of one-day delivery of products, which currently covers more than 100 cities in Brazil, while two-day shipping reaches more than a thousand cities in the country. There are also same-day deliveries to cities like São Paulo and Rio de Janeiro.

Faced with the global cost increase, which has put pressure on retailers’ operations worldwide, Garrido said that “we have nothing to announce” about a potential rise in fees for sellers in the company’s marketplace, noting that the model is re-evaluated annually.

In May, Amazon announced a price hike for its video streaming service in the country.

Translated by LABS

This post was last modified on June 16, 2022 1:13 pm

Share
Published by
Reuters

Recent Posts

Brazil’s XP launches a digital account with a debit card, real-time payments, and withdrawal

XP's digital account will be available to the investment platform's whole client base by October

June 20, 2022

Colombia’s first leftist leader Gustavo Petro targets inequality; investors on edge

The election of Gustavo Petro is indicative of widespread yearning for a more equal and…

June 20, 2022

After being acquired by Nubank, fintech Olivia will shut down operations

Artificial intelligence and financial planning startup Olivia will cease operations on July 15; Olivia's infrastructure…

June 17, 2022

Colombia’s Rappi to offer digital banking services via RappiPay

Rappi will offer deposit and savings products by the financial entity RappiPay, a joint venture…

June 17, 2022

Shopee announces layoffs in Latin American teams

Asian e-commerce phenomenon which has a strong presence in Brazil announced layoffs in Mexico, Argentina,…

June 17, 2022

South Korea’s Innospace to launch rocket from Brazil in December

Brazil is hoping to get a slice of the rapidly-growing small satellite launch market by…

June 17, 2022