Globo Group launches new audiovisual production studios in Brazil

The largest media and communication group in Latin America will allocate new studios to their own productions

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  • The new studios will feature cutting-edge technology from the film industry and will mainly cover the production of the telenovelas, but also other original formats.
  • One of the biggest challenges for the media giant is competing with streaming services like Netflix and Prime Video, which are gaining ground in the country.

With investments of over BRL 200 million and an area of ​​26 thousand square meters, the Brazilian media and communication company, Grupo Globo, opened last Thursday its new studio complex, called MG4.

Located in Rio de Janeiro, the new facilities will feature major innovations in technology and sustainable structures, recording in 4K HDR audiovisual technology, fixed scenarios, and integrated set and wireless cameras and microphones. The goal is to take a great step in quality by bringing TV productions closer to film productions, according to Variety.

Grupo Globo, which is the largest content production complex in Latin America, has other products besides the TV station Rede Globo. Globoplay, the conglomerate’s streaming platform, is one of the other brands in the portfolio and may also benefit from the expansion – after all, the challenge for traditional media groups has been increasing – and Brazil is no exception: Netflix and Amazon Prime, two of the major global streaming platforms, have spared no effort to invest in productions in the country.

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