Goomer, Brazilian platform that threatens delivery apps dominance over restaurants, raises BRL 15 million Series A round

The round was led by Bridge One fund with participation of DOMO Invest and Aimorés Investimento; the platform projects 300% growth

Goomer Brazil food delivery
Photo: Courtesy/Goomer
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  • Goomer became better known in 2020 when the pandemic pushed restaurants to go digital;
  • Battling against delivery giants in Brazil like iFood, Uber Eats, and Rappi, Goomer focused on free service to attract restaurants.

Brazilian startup Goomer raised a Series A round of BRL 15 million led by the Bridge One, a venture capital firm that invests in B2B and manages more than BRL 200 million, with participation from DOMO Invest, which was already an investor of the company, besides Aimorés Investimento.

Founded in 2014 as a digital menu software for tablets and self-service totems, Goomer became better known in 2020 when the pandemic forced restaurants to go digital.

READ ALSO: iFood digital account lends over BRL 200 million to partner restaurants

With restaurants having to shut their doors due to circulation restrictions measures, Goomer itself was also pushed to create a new business model. And it did so in seven days. At the beginning of the pandemic, the startup developed a free platform for restaurants to create digital menus and take orders without paying commissions, the GoomerGo.

Battling delivery giants in Brazil like iFood, Uber Eats, and Rappi, Goomer launched the free service to attract restaurants that wanted to escape the fees per order of the delivery apps, which may vary from 15% to 35%, depending on the need to use coupons or outsourced logistics.

READ ALSO: Brazilian food tech’s behemoth iFood delivers 60 million monthly orders amid the pandemic

That was the startup‘s ace in the hole: organically, more than 110,000 restaurants and pubs that wanted to make an online menu available joined GoomerGo in the last 12 months in 2,700 Brazilian cities.

The delivery order link is integrated with WhatsApp and Instagram. But unlike the big apps on GoomerGo, the restaurant needs to have its own delivery team.

Only in 2020, Goomer estimates to have handled about BRL 380 million in deliveries, taking BRL 38 million out of the hands of competitors, an amount that restaurants would have paid as commission fees.

READ ALSO: iFood, Uber Eats, Rappi to reduce partner restaurants fees

With this investment, the company expects to increase its revenues by 300%, reaching BRL 20 million with 230,000 establishments customers by the end of the year. Based on this goal, Goomer’s revenue is nearly BRL 6.7 million.

“We have a very relevant base, which continues to grow exponentially. Now we will build more products and services to expand our value proposition and, as a consequence, the revenue in this already installed base,” said Goomer’s founder and CEO, Felipe Maia Lo Sardo, in a press statement.

To monetize the base, Goomer has now created plans starting at BRL 30 per month for restaurants that want extra features such as the possibility of online payment, insertion of dynamic delivery rate, and order management system.

READ ALSO: Colombian startup unicorn Rappi: why the company wants to be the first Latin American super app

Added to GoomerGo, the platform has Goomer In-Store, which allows the customer to capture the QR code and access the digital menu inside the establishment. With the opening of the restaurants in 2021, Goomer is once again betting on in-person service.

According to the CEO, the new investment will be used to further develop the food tech’s omnichannel platform, especially in the sales and service sector. “We also launched a low-cost self-service totem, the Goomer Fast, which aims to meet the demand of small and medium businesses. With it, it is possible to give more agility and practicality to the saloon operation, besides generally bringing an increase in the average ticket of the restaurants”, he explains.

READ ALSO: iFood pledges to be carbon neutral and plastic-free on delivery by 2025

Part of the funding will go for hiring 60 new employees, making the startup end 2021 with a staff of 135 people. The startup recently hired Crezos Rodrigues, the new head of Sales & Channels, who was for nine years in leadership positions at Peixe Urbano, and Fabrício Nunes, head of Marketing & Communication, with recent stints at Loft and Carrefour, and more than ten years of career in large advertising agencies.

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