Business

Group food shopping app Trela raises $25 million funding led by SoftBank

Created in 2020 under the name Zapt, the platform allows condominium residents to place collective orders via WhatsApp directly with food producers and suppliers.

Guilherme Alvarenga, Guilherme Nazareth and João Jönk, co-founders of Trela. Photo: Courtesy.
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Collective food purchasing startup Trela ​​(formerly known as Zapt) announced this Tuesday (8) that it received a $25 million Series A round led by the SoftBank Latin America Fund and with participation from Kaszek, General Catalyst, and Y Combinator.

Created in 2020, the platform allows collective orders via WhatsApp directly with suppliers. According to its creators, with this model, groups of residents of a condominium, for example, can have access to prices 20% to 60% lower than in traditional retailers since it eliminates intermediaries.

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“Delivery is always free, as consumers are always at the same point of delivery,” said Trela CEO Guilherme Nazareth in a note. The products offered by the platform “are high value-added food and beverages, often handcrafted, that are only sold by premium restaurants or markets,” he added.

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According to the startup, which had already received BRL 16 million from Kaszek and General Catalyst in March last year, the new resources will be directed towards geographic expansion and hiring of personnel. The company did not disclose its valuation after the round.

Translated by LABS

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