CNBC: WarnerMedia plans to price ad-supported version of HBO Max at $9.99 a month

Set to be launched in June in Latin America, the streaming service costs $14.99 at the U.S.

28.Apr.2021 19:02 BRT
UPDATED 19:25 BRT

In the U.S, Netflix charges $8.99 for the basic plan and $13.99 for the standard version a month, while Disney Plus costs $8 a month;
In Brazil, Netflix costs BRL 32.90 and Disney Plus BRL 27.90. There is no price set for HBO Max launch in the country yet;
The existent service, HBO GO, costs BRL 34.90 per month – experts estimate that the new platform must be cheaper than that to compete with the other two main streaming services in the region.

WarnerMedia is planning to price an advertising-supported version of its HBO Max video streaming service, set to launch in June, at $9.99 per month, CNBC reported on Wednesday, citing people familiar with the matter.

HBO Max, home to titles like Wonder Woman 1984 and Love Life, was launched in May last year in the U.S. and costs $14.99 per month.

WarnerMedia declined to comment on the new pricing plan for its service with advertisements.

The company had considered selling an advertising-supported product of just HBO Max content for $4.99 per month earlier last year but nixed that idea for a combined product with HBO, CNBC said, citing two sources.

Parent AT&T has completely restructured the streaming service, including job cuts and executive changes, as it competes with Netflix and Walt Disney‘s Disney Plus for streaming video customers.

Netflix charges $8.99 for the basic plan and $13.99 for the standard version a month, while Disney Plus costs $8 a month.

In Brazil, Netflix costs BRL 32.90 and Disney Plus BRL 27.90. There is no price set for HBO Max launch in the country yet. The existent service, HBO Go, costs BRL 34.90 per month – experts estimate that the new platform must be cheaper than that to compete with the other two main streaming services in the region.

A cheaper ad-supported version has everything to win over the Latin American market. Behind the scenes, it is said that the company’s executives would be discussing the possibility of launching both versions – premium and ad-supported – in June.