HBO Max debuts in Brazil and in other 38 Latin American countries in June

WarnerMedia also said that this is only the first step of its streaming service outside the U.S.

11.Feb.2021 11:56 BRT
UPDATED 12:24 BRT

LABS has anticipated that Latin America would be HBO Max’s first international market in May last year;
At launch, existing HBO GO direct-billed customers, as well as those who are billed through eligible partners, will get instant access to HBO Max.
Following the arrival of HBO Max in Latin America and the Caribbean, the HBO-branded streaming services in Europe (the Nordics, Spain, Central Europe, and Portugal) are scheduled to be upgraded to HBO Max later this year.

WarnerMedia’s streaming service HBO Max is scheduled to launch in late June in 39 territories across Latin America and the Caribbean, marking the first availability for the platform outside the U.S.

With this entirely new streaming experience, audiences in the region will have access to WarnerMedia’s international family of brands like HBO, DC, and Warner Bros.

“We are thrilled for the launch of HBO Max in Latin America and the Caribbean, which is the first step in bringing WarnerMedia’s Direct-to-Consumer service to consumers outside of the U.S., and around the world,” said Johannes Larcher, Head of HBO Max International, in the press release.

LABS has anticipated that Latin America would be HBO Max’s first international market in May last year. Following the arrival of HBO Max in the region, the HBO-branded streaming services in Europe (the Nordics, Spain, Central Europe, and Portugal) are scheduled to be upgraded to HBO Max later this year.

“By combining HBO with the very best of WarnerMedia’s series and film catalog, as well as locally produced content from master-storytellers in Latin America, HBO Max will offer fans in the region an unforgettable and enriching entertainment experience,” he added.

At launch, existing HBO GO direct-billed customers, as well as those who are billed through eligible partners, will get instant access to HBO Max. The existing HBO GO service in Latin America and the Caribbean will be phased out. Subscribers will have access to an entirely new HBO Max app that mirrors the product experience available in the U.S., including new features that will enhance the way they connect with our content.

The app will run on HBO Max’s global tech stack, which has met great consumer demand in the U.S. with stability during the most popular programming events.

On Tuesday, Gustavo Grossmann, leader of the General Entertainment (GE) Networks area at WarnerMedia Latin America, spoke about five original productions made in the region and will reach the screens throughout the year to journalists.

With Netflix dominating the Latin American market, HBO Max will arrive in the region to compete directly with Amazon‘s Prime Video and Disney+, which debuted in the region in November last year. In November 2019, John Stankey, COO of AT&T, revealed that HBO has around 10 million customers in LatAm, including pay-TV and HBO GO subscribers.

The launch will hit he following territories: Anguilla, Antigua, Argentina, Aruba, B.V.I., Bahamas, Barbados, Belize, Bolivia, Brazil, Cayman Islands, Chile, Colombia, Costa Rica, Curacao, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, Montserrat, Nicaragua, Panama, Paraguay, Peru, St. Kitts and Nevis, St. Lucia, St. Vincent, Suriname, Trinidad & Tobago, Turks and Caicos, Uruguay and Venezuela.