- The product will be offered for free to new iFood partners;
- The system will gather sales management and inventory control aimed at small and medium-sized restaurants in Brazil;
- Delivery platforms Rappi and Uber Eats also rolled out new features and services to assist restaurants boost sales and engage with customers.
Brazilian delivery firm iFood announced the acquisition of eComanda, a management company whose main product is an automation system for restaurants. The acquisition value was not disclosed by iFood.
According to iFood, the automation system will benefit thousands of restaurants registered with the app, in particular, small and medium establishments that often do not have digital control systems. For the next six months, the product will be offered for free to new iFood partners, says the company.
iFood is not the first one to do it: delivery platforms Rappi and Uber Eats also rolled out new features and services to assist restaurants boost sales and engage with customers.
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The system will gather sales management and inventory control, cash flow management, financial management, customer registration and loyalty program. The startup says the integration will help to improve the service to more than 212,000 partners as it will allow the centralization and management of in-person and iFood orders in a single system.
Integration can also be done with Na Mesa, iFood’s digital solution that allows users, in their own application, to consult the menu, customize their orders, make payments and monitor the preparation status.
iFood says that between March and June 2020, orders for small and medium-sized restaurants increased by 44% in its app. In the same period of 2019, the number of restaurants of this size grew 29%, and have been developing continuously within the platform.
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Lucas Lorenzato, Head of New Business at iFood said that the startup is committed to delivering the best experiences to its partners and, through the expertise of both companies, more value to iFood services will be added, by offering a system that helps the restaurant in decision making, in addition to contributing to the broader view for sales and inventory.
iFood also said that it offers access to order management tools that can facilitate the flow of the operation to its partners. Besides, within the Partner Portal, all merchants have access to data and indicators about their business. Among them, the number of orders placed, the evaluations received, the average ticket for their sales and the billing via its platform.