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iFood's owner, Movile announced a new gaming brand: Afterverse

The Afterverse business unit at PlayKids wants to capture older multi-player gamers: teens and adults worldwide

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  • Afterverse division already has its first flagship game PK XD, that gathered 25 million global users in one year;
  • Afterverse intends to further globalize its flagship game.

PlayKids, the gaming app firm owned by Movile Group (also iFood‘s parent company), announced on Thursday a new gaming brand. The Afterverse business unit at PlayKids wants to capture older multi-player gamers: teens and adults worldwide.

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The new brand arose from the need to position PlayKids’ games with a broader audience, including all ages.

Afterverse division already has its first flagship game PK XD, that gathered 25 million global users in one year. The sandbox game, which places only minimal limitations on the characters, has also conquered an adult audience. 

Afterverse intends to further globalize its flagship game. It already has partnerships with companies, such as Sanrio, and with content producers, such as Authentic Games and Gato Galactico.

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“Afterverse was born with a broader mission of focusing on a diverse variety of audiences of all ages, including children, teens and adults located around the planet. The new brand unit groups current games from our portfolio that are already very successful with people of these age groups worldwide and future releases are in development,” said Breno Masi, PlayKids’ co-founder and one of the creators of the new Afterverse unit, in a press statement.

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Afterverse has more than 150 global game players content creators that are partners of PK XD and regularly produce videos about launches or news in a variety of  languages. In addition to PK XD, the current Afterverse portfolio includes Crafty Lands, that has more than 5 million players today. 

“We have received numerous gameplay videos about PK XD in Arabic, English, French, Russian and Spanish, among other languages. We see a huge potential to transform Afterverse into a large global community of people looking for online fun and safe form of entertainment, according to their preferences,” said Masi. 

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