At CES 2020, one of the biggest tech fairs taking place this week in Las Vegas, in the United States, Impossible Foods announced the launch of a vegetable version of pork meat. The product should first be sold at the fast food giant Burguer King, in sausage format by the end of January. But should also be presented in the ground version soon, to be used in dishes such as dumplings and spring rolls.
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According to Fast Company, the new products are the next step in the company’s longer-term goal to replace animal protein with plant-based protein.
Crunchbase data indicates that the company has received more than $680 million in investments since its beginning in 2011. This volume of investments, according to the Brazilian news website Neofeed, is also what makes Impossible Foods not to rush its IPO plans, like its rival Beyont Meat, which debuted at Nasdaq last May and saw its shares more than double in value since then.