Business

Latin America fashion e-commerce Dafiti grows 31% in 2020

Dafiti achieved revenues of BRL 3.4 billion in 2020; its customer base has also grown, with an increase of over 30% and 7.7 million active customers just in the 2020's last three months

Photo: Rafael Roncato/Dafiti/Courtesy
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Dafiti Group, which presents itself as a leader in the region’s fashion and lifestyle e-commerce, achieved revenues of BRL 3.4 billion in 2020, an increase of 31% compared to 2019 revenues.

Dafiti’s customer base has also grown. Considering only the fourth quarter, growth was over 30% – the platform reached 7.7 million active customers in the 2020’s last three months.

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The growth was partly driven by the Dafiti marketplace, a platform that brings together products from more than 5,000 fashion, sports, footwear and home goods brands. The marketplace today accounts for 32% of sales by Global Fashion Group, Dafiti’s owner.

In addition, fashiontech also highlights the Dafiti Prime, an annual subscription service that offers exclusive benefits such as free shipping, faster delivery and collection at the customer’s home in case of exchanges.

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The figures bare a wild difference between Dafiti performance and the numbers of the fashion and footwear sectors, which according to IBGE decreased by more than 20% in the last year. Also, the result shows how 2020 was good for e-commerce, driven by the COVID-19 pandemic. Many companies have impressive numbers to show while others saw their online presence grow significantly.

Improving logistics is the 2021 goal

Early February, Dafiti opens its largest distribution center in Latin America, in the Brazilian city of Extrema. It is seeking to capitalize on the migration of sales to the internet after the COVID-19 pandemic to reduce delivery times and expand its market share.

The distribution center has an artificial intelligence controlled automation system that has 300 robots and is capable of separating 5,000 products per hour. According to the company, the strong technology investment is part of the strategy to remain at the forefront of the industry.

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