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Latin America's largest media group Globo teams up with Google Cloud

The deal provides Google Cloud as the leading cloud solutions provider for Globo and also an innovation catalyst for the Brazilian communications company

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Brazil‘s Globo and Google Cloud just announced a seven-year partnership that includes the migration of all data centers and the transfer of content and products such as its streaming service Globoplay, its news website G1, sports website Ge.com, and entertainment website Gshow to Google Cloud. Thus, Google will be the main cloud partner of the largest communication company in Latin America.

Globo is the largest media group in the region and controls the leading broadcast television network in Brazil (TV Globo) as well as a diversified group of multi-platform content.

READ ALSO: Brazilian Globoplay and Disney+ partner up to tackle streaming rivals in the country

To Globo, Google is a bridge to restructure focused on direct-to-consumer deliveries and its journey to become a media-tech company. Globo will use Google‘s experience in data management, artificial intelligence, and machine learning, as well as its global infrastructure that will support the communications company’s technological evolution.

To Google, Globo is the largest communication contract in Latin America. LABS questioned the terms of the agreement to Globo but the company didn’t comment on the matter so far.

READ ALSO: Brazilian streaming service Globoplay starts to offer linear programming

The contract also has a direct impact on Globo’s media supply chain, with the migration to the Google Cloud of relevant stages of the production and distribution processes of its content, according to a press statement from the communications giant.

Globo will migrate 100% of its data centers to Google Cloud (deactivating its own data center) and enabling scale in media production and distribution, launching new channels, among other initiatives. Globo will also be able to optimize personalized recommendations in real-time to its audience via Google‘s algorithms.

READ ALSO: Brazilian streaming Globoplay debuts in the US market

Google Cloud will speed up the training of the company’s staff with advanced knowledge of machine learning. Globo and Google Cloud also established joint working dynamics to catalyze the creation and launch solutions that adapt to consumer demands and market opportunities.

The first project, already in progress, will be the customized integration of Netflix’s rival GloboPlay with Android TV, to combine the programming of OTA television (digital signal, broadcast) and TV via the internet (broadband), resulting in new forms of interaction with the public watching the over-the-air TV Globo, with a standard digital signal.

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