Brazilian retailer Magazine Luiza buys e-learning platform ComSchool

This is the sixth acquisition announced by the company in recent months

Magazine Luiza Brazil — Photo: Shutterstock

15.Oct.2020 19:19 BRT
UPDATED 20.Jan.2021 10:38 BRT

Founded in 2008, ComSchool offers about 200 courses in the areas of digital marketing, e-commerce and social networks;
The platform has courses ranging from free to training of BRL 7,000;
Now it will also offer training courses for marketplace sellers, teaching them how to run their businesses and how to sell more.

One of the largest Brazilian retailers, Magazine Luiza, also known as Magalu, announced on Thursday the purchase of the e-learning platform of ComSchool, for an undisclosed amount, seeking to expand and strengthen the business capacity of the 32,000 sellers registered in its marketplace.

Founded in 2008, ComSchool offers about 200 courses in the areas of digital marketing, e-commerce, and social networks. The platform has courses ranging from free to training of BRL 7,000. Now it will also offer training courses for marketplace sellers, teaching them how to run their businesses and how to sell more.

According to Magazine Luiza’s marketplace director, Leandro Soares, the channel will also help entrepreneurs with analog operations to learn about e-commerce and digital businesses, leveraging the marketplace’s salesperson base.

In the past few months, Magazine Luiza bought startups AiQFome, Hubsales and Stoq, Inloco’s media platform, and technology news site Canaltech, after raising BRL 4.2 billion last November in a share offering.