Business

Magazine Luiza buys another food delivery app, Plus Delivery

Plus Delivery is present in more than 30 cities; with the new purchase, Magalu claims to consolidate itself as one of the largest food delivery platforms in the country

Magazine Luiza Brazil
Photo: Magazine Luiza/Courtesy
Ler em português

The Brazilian retail behemoth Magazine Luiza (or Magalu) acquired another food delivery app, this time Plus Delivery, from Espírito Santo, to strengthen its operation in the food delivery segment. The terms of the deal were not disclosed.

This is the third delivery app acquired by Magalu since last year; in September, the retailer bought the startup AiQFome, from Paraná, and in March, the app ToNoLucro, which has a strong presence in the states Goiás, Pará and Tocantins. Also, the company recently acquired GrandChef, a technology platform focused on small and medium-sized restaurants, which helps in business management and in online sales debut.

READ ALSO: Acquired by Magazine Luiza, Brazilian delivery app AiQFome triples sales volume in 2020

According to a statement to the market released by Magalu, Plus Delivery is present in more than 30 cities and leads the food delivery market in Espírito Santo. Last month, the platform delivered approximately 250,000 orders prepared by around 1,500 partner restaurants.

READ ALSO: Magazine Luiza: e-commerce drives growth and already gets 70% of sales

Plus Delivery will be integrated into the AiQFome platform, the first business of its kind acquired by Magalu last year. With the new purchase, Magalu claims to consolidate itself as one of the largest food delivery platforms in the country. AiQFome, according to the company, already operates in 580 cities and has already reached the mark of 2.7 million orders

Plus Delivery is Magalu’s eighth acquisition just in 2020.

Get the best insights about Latin America market in your inbox