- The acquisition reduces Mercado Libre’s disadvantage compared to rivals such as Magazine Luiza and Via Varejo;
- Kangu enables small retailers to collect and withdraw products purchased via e-commerce.
The e-commerce giant Mercado Libre told NeoFeed that it has just bought a minority stake in Kangu, a Brazilian logistics startup.
The transaction was carried out via Meli Fund. Kangu enables small retailers to collect and withdraw products purchased via e-commerce.
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According to NeoFeed, the acquisition reduces Mercado Libre’s disadvantage compared to rivals such as Magazine Luiza and Via Varejo in Brazil, as they have increasingly used their own store chains as mini-hubs to reduce delivery time for products purchased on their platforms.
