Business

MercadoLibre changes brand to encourage the fight against coronavirus

Along with the action, the e-commerce giant also created a page with guidelines on product delivery amid the pandemic

E-commerce giant mercado libre new logo
Photo: MercadoLibre/Instagram
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  • The change is followed by the message: “Together. Hand in hand, or not ”;
  • The idea is an additional incentive for people to avoid physical contact and take all necessary care to reduce the rate of contagion by the coronavirus.

The e-commerce giant MercadoLibre temporarily changed its visual identity amid the coronavirus pandemic. The company stopped illustrating its brand with a handshake to do this with a touch between elbows. The change is followed by the message: “Together. Hand in hand, or not ”.

Follow the news about CORONAVIRUS in Latin America

The idea is an additional incentive for people to avoid physical contact and take all necessary care to reduce the rate of contagion by the coronavirus.

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The initiative also seeks to guide MercadoLibre its customers about conscious buying, that is, to buy only the essential at this time.

To complement the message, the company also created a page with guidelines on the delivery process of products purchased on the platform.

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According to the material, the customer must always keep at least 1 meter away from the person who makes the delivery, and clean his our her hands after receiving and opening the packaging.

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