79.4% of Mexicans will shop both in online channels and in physical stores during Christmas

According to a study from the Mexican Association of Online Sales, 14% of the respondents will do their Christmas shopping on e-commerce only

Photo: Shutterstock

Mexico City and the State of Mexico are putting nonessential activities on hold due to a rise on coronavirus infections and deaths that are quickly saturating hospitals, Mexico‘s deputy health minister Hugo Lopez-Gatell said on Friday, as reported by Reuters.

But even with a surge in Covid-19 cases in the country, 79.4% of Mexicans said they will do their Christmas-related shopping both in online channels and in physical stores, according to the Shopping Habits of Digital Consumers during Christmas, study released by the Mexican Association of Online Sales (AMVO, its Spanish acronym).

The research also pointed out that 14.4% of the respondents will do their Christmas shopping on e-commerce only, while 6.2% will buy exclusively in brick-and-mortar stores. Overall, 8 out of 10 Mexicans declared that they are very likely to buy a product or service during Christmas.

READ ALSO: CanSino vaccine to go through review in Mexico, minister says

As for the behavior of planning ahead, AMVO disclosed that 40% of Mexicans make their purchases for Christmas 2 or 3 weeks in advance and 31% with 1 week in advance of this holiday.

When it comes to the amount Mexicans are willing to spend on their Christmas purchases, 74% claimed to have a fairly large spending amount budgeted for their shopping, from at least 1,001 to a maximum of 7,000 pesos.

The suspension on nonessential activities in the country started taking effect on Saturday, December 19, to remain at last through January 10.

But in spite of the warnings regarding the surge in cases, Mexico City and the neighboring State of Mexico, home to over 20 million residents, have witnessed intense holiday shopping, with people flooding shopping districts, buying Christmas gifts from street vendors and waiting in long lines to enter stores.

READ ALSO: Debit card for kids: Mozper raises $3.55 million seed to expand in Mexico, Brazil

Mexico same-store retail sales rise 2.6% y/y in November

Earlier this month, the members of Mexican retailers’ association ANTAD said that same-store sales rose by 2.6% in November versus the same month a year earlier.

The figures reflect sales at over 62,000 stores across Mexico, including at chains such as Soriana and Chedraui, that have been open for at least a year.

Get the best insights about Latin America market in your inbox