Business

Mexico's Justo grocery app launches in Brazil

The company raised over $100 million, and it is allocating $40 million of it to expand to Brazil, mainly Sao Paulo

Image: Jüsto/ Courtesy
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  • The startup said it raised more than $100 million of capital to expand in Mexico before launching in Sao Paulo;
  • Justo benefited from a pandemic-time boost for online deliveries of goods ranging from fresh foods to cleaning supplies.

Mexican grocery delivery startup Justo is launching in Brazil, where it aims to get 1 million customers in the local market, as CEO Ricardo Weder told LABS.

The company raised over $100 million, and it is allocating $40 million of it to expand to Brazil, mainly Sao Paulo. Justo wants to generate between 3,000-5,000 jobs in the first two years in Brazil.

“We continue to grow pretty fast in Mexico, with over 30% month-over-month growth,” said Weder.

He added that the company is already overseeing another operations in LatAm, but wants to go deep into Mexico and Brazil to become the leader in the grocery delivery market.

READ ALSO: The largest Series A round raised in Latin America: Mexico’s online grocery business Jüsto raises $65 million

Founded a year and a half ago, Justo benefited from a pandemic-time boost for online deliveries of goods ranging from fresh foods to cleaning supplies.

The company said it had exponential growth of 800% in the last year in Mexico. It operates in Mexico City, and the cities of Queretaro, Guadalajara and Puebla.

READ ALSO: Mexican online grocery business Jüsto raises $12 million in a new round

Unlike apps such as Cornershop and Rappi that send couriers to pick up food from brick-and-mortar stores, Justo keeps its own stock of goods, which it sends direct from its warehouses to customers’ homes.

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