- Zee.Dog will be the first in Brazil and Latin America to test the same work shift as Microsoft did in Japan;
- The company sells online and through stores in South America, North America, Europe, Asia, the Middle East, and Australia.
After Microsoft in Japan, now is Zee.dog in Brazil who is trying another work shift in its headquarters. The Brazilian e-commerce pet store has started to test out a 4-day-work week to its employees. “It is an initial test so that we can measure performance in the first month. We want to create an environment where everyone helps and encourages each other to be more productive,” said co-founder and CEO Rodrigo Monteiro to Brazilian media outlet Exame.
Focused on boosting productivity among employees, the project is called #noworkwednesday. The company decided to spare all Wednesdays for almost the entire team, keeping the traditional workweek only for those teams that deal directly with retail and can’t stop in the middle of the week, as well as those in stores and when delivering products. “We started to look out for ways to balance between productivity and quality of life”, the exec adds.
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With revenues hitting BRL 100 million in 2019, Rio de Janeiro based Zee.Dog has been recording an average growth of 54% YoY since its foundation in 2012. New features such as the launch of its 24-hour delivery, the Zee.Now, and the team expansion to about 150 employees, however, it cost internal issues to the company: more pressure on the team and burnout cases.
As for the new shift management, Rodrigo stressed that each employee must remain autonomous regarding how they are going to split the activities in a span of 4, instead of 5 days. “Our concern is the same as the expectation: if it works, it proves an incredible theory that we can be more productive in 4 days. If it doesn’t work, flexibility will bring learning to improve production”, said the CFO.
Zee.Dog, which provides a wide range of goodies for dogs, currently sells online and through stores in South America, North America, Europe, Asia, the Middle East, and Australia. The e-commerce firm will be the first in Brazil and Latin America to test the same workweek as Microsoft did in Japan.
