- The company has approached veteran game industry executives in recent weeks, the report said;
- Netflix’s subscriber growth slowed.
The company has approached veteran game industry executives in recent weeks, the report said.
The move comes at a time when the video-streaming pioneer is stepping up efforts to grow beyond its traditional business as competition heats up and subscriber growth slows.
The gaming industry has been a big pandemic winner thanks to a surge in demand from customers staying at home during the crisis.
Netflix has experimented with interactive programming in the past with movies such as “Black Mirror: Bandersnatch” and “You vs. Wild” that enabled viewers to decide the characters’ moves. It has also created games based on shows “Stranger Things” and “La casa de Papel (Money Heist)”.
Netflix did not immediately respond to a Reuters request for comment.