- Netflix will invest over $ 300 million in more than fifty Mexican original productions, both global and local, to launch in the platform in 2021;
- Mexico City, chosen by Netflix as the new headquarters for Latin America, will have its office officially opened this year;
- The company expects to reach over 100 employees in the Latin American headquarters by the end of 2021.
Netflix announced this week a $ 300 million investment in more than 50 original productions in Mexico that it plans to release in its platform over this year.
The amount, which represents a 50% increase YoY since in 2020 the platform invested $ 200 million for the same goal, will cover both local and global productions shot in the country.
“Netflix remains committed to being close to its members and the creative community in Mexico. So it continues to invest in excellent Mexican content, which has also proven to be loved by fans around the world,” stated Netflix Mexico in information sent to LABS.
Netflix Mexico: Control Z, Dark Desire and new genres coming soon
Supporting Netflix’s argument is Control Z, Mexican original series that was watched by 20.5 million subscriptions worldwide in its first 28 days after debuting on the platform. According to the streaming service, Control Z reached the top 10 charts in 64 countries, including Mexico, Brazil, Spain, France and the US.
Starring Mexican popular actress and singer Maite Perroni, thriller series Dark Desire was another original production to hit top 10 in 77 countries such as Brazil, Colombia, France, Spain and the US, informed Netflix Mexico. In the first 28 days, Dark Desire was seen by 35 million subscribers over the world.
35 million
households across the world watched the Mexican original series Dark Desire in the first 28 days
Beyond drama shows, Netflix also announced that is expanding its Mexican original library to offer productions ranging from comedy and documentaries to reality shows.
Chosen last year by the streaming service to host its headquarters for Latin America, Mexico City will have its office officially opened this year. “We are also excited to open our Latin American headquarters in Mexico City this year. We expect that by the end of 2021, our regional office will have more than 100 employees,” Netflix added.
