- Matias Muchnick, Karim Pichara, and Pablo Zamora founded NotCo in 2015 with an investment of $250,000;
- This year, the startup received a $30 million investment that is sustaining its expansion in Latin America.
After its collaboration with the Brazilian food retailer Grupo Pão de Açúcar (GPA) to distribute dairy alternatives, the Chilean foodtech The Not Company (NotCo) has recently launched its plant-based ice cream in Brazil. The product, available for now only in chocolate flavour, uses pea paste instead of milk.
According to Contxto, the startup famous for its vegan mayonnaise called NotMayo also announced plans to premiere its dairy-free milk on Brazilian shelves before the end of 2019.
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With a product portfolio that ranges from ice cream to mayonnaise and milk, not to mention the traditional hamburger, the company has a great advantage: artificial intelligence as an ally to create the perfect formulas and the best flavours using only herbal ingredients.
“NotCo aims to show that this shift from traditional to alternative products can be much easier when foods are not only functional and sustainable but also tasty,” said Luiz Augusto Silva, the country manager of NotCo in Brazil, in a recent interview with LABS.
Matias Muchnick, Karim Pichara, and Pablo Zamora founded NotCo in 2015 with an investment of $250,000. After that, also according to Contxto, Kaszek Ventures lead a financial round worth US$3 million, followed by a massive $30 million investment in the beginning of 2019.
