Nubank announces first steps towards integration with Easynvest and Arturo Nuñez as new CMO

Former Apple and Nike executive arrives to reinforce the Nubank's global marketing

Arturo Nuñez, CMO at Nubank. Photo: Nubank/Courtesy
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  • The arrival of the new CMO comes a few weeks after the hiring of a new CTO;
  • Easynvest has a new logo with the neobank’s endorsement and is now called Easynvest By Nubank.

Nubank announced on Wednesday the conclusion of all legal procedures for the acquisition of Brazilian Easynvest and the first moves to integrate the brands, it also appointed Arturo Nuñez as its new Chief Marketing Officer (CMO).

In the new position, Nuñez is in charge of Nubank‘s global actions (currently in Brazil, Mexico, and Colombia). The executive has already worked at Nike and NBA and was Apple‘s marketing director for Latin America. The executive’s arrival comes a few weeks after the hiring of Matt Swann, the new Chief Technology Officer, who joined the company in May this year.

READ ALSO: Nubank gets Central Bank authorization to buy Easynvest

Nubank now has more than 30 million customers and offers credit cards, digital accounts for individuals and businesses, personal loans, life insurance, and investments, now with Easynvest. The brokerage house received a new logo with the endorsement of the neobank and is now called Easynvest By Nubank.

For now, the two brands remain with experiences, apps, and service teams in different structures, but Fernando Miranda, CEO of Easynvest, has already assumed the position of leader of Nubank‘s investment area.

Fernando Miranda (CEO of Easynvest By Nubank and new leader of the investment area of Nubank), David Vélez (CEO of Nubank) and Cristina Junqueira (co-founder of Nubank). Photo: Nubank/Courtesy

According to Nubank, the new Easynvest By Nubank brand is starting to be implemented in all points of contact with the broker’s more than 1.6 million clients, starting with the website and the iOS and Android apps. Added to the structures of Nubank and Easynvest, there are more than 680 people who make up the investment area of the companies.

READ ALSO: Brazil’s Nubank prepares to debut on the American stock exchange, sources say

Nubank has raised over $1.2 billion with some of the world’s best-known tech investors such as Sequoia, DST, Tencent, Tiger, Kaszek, Founders Fund, Dragoneer, TCV, Redpoint, Ribbit, GIC, Whale Rock, Invesco, and QED.

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