Business

nuvini buys Dataminer as part of the plan to make 15 acquisitions in 2021

nuvini plans to complete 85 acquisitions until 2025, reaching BRL 4 billion in revenue

Pierre Schurmann nuvini
Pierre Schurman. CEO at nuvini. Photo: nuvini/Courtesy
  • Dataminer is a big data and analytics company that owns a data intelligence that processes and consolidates more than 45 million companies and 245 million consumers in Brazil;
  • nuvini plans to complete 85 acquisitions until 2025, reaching BRL 4 billion in revenue;
  • Pierre Schurmann, founder and CEO at nuvini, explains that this business model is inspired by Constellation Software, a Canadian group listed on the Toronto stock exchange that has acquired more than 500 companies.

Brazilian nuvini, a Software as a Service (SaaS) holding company founded in 2020, has just completed its fourth acquisition: Dataminer, a big data and analytics company that owns a data intelligence that processes and consolidates more than 45 million companies and 245 million consumers in Brazil. The terms of the deal were not disclosed.

The purchase of Dataminer is part of the nuvini aggressive expansion strategy that included 15 acquisitions by the end of 2021. Recently, nuvini has acquired leadlovers (for digital marketing automation), Effecti (e-procurement tool) and Ipê Digital (online management solution for opticians).

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With the acquisitions, nuvini projects a turnover of BRL 300 million by the end of the year.

The plan for 2025 is to complete 85 acquisitions, reaching BRL 4 billion in revenue.

According to nuvini, the holding company targets SaaS companies in three verticals – Marketing and Sales, Productivity and Finance and Control. The focus is on companies with more than five years of operation and revenues between BRL 20 and 50 million; the deal is always for the totality of shares.

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Pierre Schurmann, founder and CEO at nuvini, explains that this business model is inspired by Constellation Software, a Canadian group listed on the Toronto stock exchange that has acquired more than 500 companies.

“It is a model that encourages entrepreneurs to stay in their startups, but with our support, without worrying about backoffice, finance, and other administrative parts. On the one hand, we bring liquidity to angel investors who helped to raise business in its early days and, on the other hand, we continue to encourage entrepreneurs to strengthen their startups and keep growing,” explains Schurmann.

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