Paramount Plus bets on lower prices, MTV, Nickelodeon, Comedy Central, and originals to tackle rivals in Latin America

Monthly prices include BRL 19.90 ($3.66) in Brazil, MXN 79 ($3.85) in Mexico and ARS 299 ($3.34) in Argentina

Photo: Paramount+ presentation/Screenshot
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  • It will cost BRL 19.90 in Brazil, and consumers will be able to sign up for a free seven-day trial;
  • The service will count on partners such as Mercado Libre, Claro Brasil, Vivo and Oi.

ViacomCBS Networks Americas, a division of ViacomCBS, announced that its streaming service to be launched in 18 Latin American countries on March 4, Paramount Plus, will cost BRL 19.90 ($3.66) per month in Brazil, cheaper than its rivals Netflix and Disney+. The company disclosed that monthly prices include MXN 79 ($3.85) in Mexico and ARS 299 ($3.34) in Argentina. Consumers will be able to sign up for a free seven-day trial.

Each subscription option will include parental control features. The new Paramount Plus will be available on the website and smartphones and smart TVs, via the Paramount Plus app for iOS and Android. The service will also have a wide distribution through Latin American partners, including the e-commerce giant Mercado Libre, and the Brazilian telecom carriers Claro Brasil, Vivo, and Oi.

READ ALSO: Ahead of its paid streaming launch in Latin America, Paramount Plus to broadcast Brazil and Argentina top’s division soccer league

What will be available at Paramount Plus in Latin America?

Paramount Plus will have an international catalog of more than 5,000 hours of a wide variety of titles, with a wealth of entertainment for audiences of all ages. In Latin America, the service will offer a broad mix of global and local premium content spanning all genres, with Showtime titles in select markets, in addition to titles from Paramount Television Studios and CBS Studios, and a diverse selection of original dramas, films from Paramount.

READ ALSO: Disney+ subscribers base to surpass Netflix’s in 2026

In Latin America, Paramount Plus showtime will have exclusive premieres productions. Titles released in 2021 include Black Monday, City on a Hill, Your Honor, The Good Lord Bird, The Comey Rule, and Escape at Dannemora, as well as Dexter, Ray Donovan, and The Affair.

Benicio Del Toro as Richard Matt and David Morse as Gene Palmer in Escape at Dannemora (Episode 1). Photo: Chris Saunders/SHOWTIME

Showtime premieres previously announced in Latin America include American Rust and The First Lady, starring and produced by Viola Davis, as the first lady Michelle Obama, Michelle Pfeiffer as Betty Ford, and Gillian Anderson as Eleanor Roosevelt.

READ ALSO: Netflix’s top 10 movies and TV shows in Mexico during 2020

Paramount Plus will also offer a library of comedy hits and iconic franchises in Latin America, with titles debuting in 2021, such as the ninth season of A Culpa é Do Cabral and also the last season Comedy Central Apresenta.

The streaming service will also gather reality shows in Brazil, including some of MTV’s biggest franchises, such as Ex on the Beach, and Are You The One?

What to expect from Paramount Plus originals in Brazil and Latin America?

In Latin America, the streaming service will debut The Envoys, a supernatural thriller produced by Oscar-winning director and screenwriter, Juan Jose Campanella, starring Luis Gerardo Mendez and Miguel Angel Silvestre; and Cecilia, a dramatic comedy starring women, by renowned Argentine writer and director Daniel Burman, starring the acclaimed Mexican actress Mariana Treviño.

Paramount Plus Latin America will also present the third season of Yellowstone, Two Weeks to Live with Maisie Williams, and also The Handmaid’s Tale. Other productions available at launch include Strange Angel and No Activity. Also, some productions that will be released soon on Paramount Plus are:

The Man Who Fell to Earth, starring Chiwetel Ejiofor, is based on the Walter Tevis novel of the same name and the iconic film starring David Bowie. The series will follow a new alien character who arrives on Earth at a certain point in human evolution and must face his past to determine our future.
Mayor of Kingstown, Taylor Sheridan, looks at America’s biggest shortcomings summarized in one city.
• Lioness by creator Taylor Sheridan.
• The Offer, a series based on the producer Al Ruddy, with never-before-revealed experiences from The Godfather, one of the most legendary films in Paramount’s history, by writer Michael Tolkin.
Guilty Party, produced by CBS Studios.
The Harper House, produced by CBS Studios.
Y: 1883
Two Weeks to Live, starring Maise Williams, written and directed by James Lafferty and Stephen Colletti (One Three Hill), who also star in the show, still includes the indie hit Everyone is Doing Great.

Trying to tackle Disney+, Paramount Plus will also have children and family content. Home to some of the largest franchises in the world, including SpongeBob, The Ninja Turtles, Dora the Explorer, and Paw Patrol, the Paramount Plus children’s portfolio formed by the Nickelodeon library offers a range of new original content based on the most beloved characters in the history of the brand. In 2021, the service in Latin America will include:
Kamp Koral: SpongeBob’s Under Years – SpongeBob’s first spinoff. Kamp Koral is an original animated series in CG that takes viewers back to the time when the iconic characters in Bikini Bottom met for the first time at a summer camp.
The Astronauts, the first co-production by Nickelodeon Animation Studios with Imagine Kids + Family, is a new live-action series that follows a group of children who embark on a great adventure when they are launched into space by mistake.

In Latin America, Paramount Plus will feature a collection of premieres of new films, such as The Golden Globe-nominated The Father, and The Outpost with Orlando Bloom, The Fanatic with John Travolta, and successful franchises like Mission: Impossible and The Godfather.

The portfolio in Latin America and Canada includes MTV, Nickelodeon, Nick Jr., Comedy Central, Paramount Network, Telefe, and Vidcon. The portfolio also covers Tr3s, a Hispanic cable network in the US. ViacomCBS Networks Americas also includes ViacomCBS International Studios, ViacomCBS Digital Studios International and holds a majority stake in Porta dos Fundos, the main comedy content producer in Brazil, and Backdoor, the version aimed at the Spanish-speaking public.

As a whole, the company’s streaming services include PlutoTV and Paramount Plus; the Mi Telefe and Telefe Noticias applications; on-demand products, Nick First and My Nick Jr., as well as several websites.

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