Pinterest announced on Tuesday the opening of its office in Mexico City, in a move that will also include the social media firm’s first engineering hub in Latin America.
Pinterest said it will hire over fifty people across engineering and sales for the new Mexico City office during the year. This is the company’s second office in the region, following the opening of the office in Sao Paulo, Brazil, in 2014.
“This is a pivotal time for Pinterest as we’ve grown to reach 475M+ Pinners (users), with an engineering team building new technology that brings inspiration to people around the world. In order to fulfill our mission to bring everyone the inspiration to create a life they love, we must continue to bring talented engineers to the team,” said Jeremy King, Head of Engineering at Pinterest.
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According to the company, the engineering team in Mexico City will comprise all types of engineers including, internal tooling, frontend engineering for iOS, Android, and Web as well as Pinterest’s human evaluation platform to be used for both Trust & Safety, and to label data for machine learning algorithms.
“We’re thrilled to open opportunities to engineers in Mexico City, with skills uniquely matched to our needs as a visual discovery engine. Our new engineering office in Mexico City will not only help Pinterest access world class engineering and machine learning talent, but will also contribute to the technology community in Mexico,” King added.
The social media giant has been betting heavily on addressing global resources and hiring local talent to grow its business to serve users, creators and advertisers around the world. Back in April, it announced the expansion of its partnership with e-commerce platform Shopify to 27 new countries, including Brazil.
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The company also announced that month the launch of its advertising platform, Pinterest Ads, in the country to a few brands that have started to test out the new feature.
Following the launch in Brazil, Pinterest will roll out its ads platform in Mexico later this year, at a date soon to be confirmed. As for other countries in Latin America; Argentina, Colombia, and Chile are the next markets on the company’s roadmap.