Newly arrived in Brazil, the free streaming platform Pluto TV, from American ViacomCBS, expanded its catalog with three new channels focused on cinema, curiosities and series.
The new channels are Pluto TV Filmes Suspense, focused on thrillers; Pluto TV Vida Real, which features thematic productions, such as medical series; and Tastemade, focused on cooking programs from around the world. Platform users can access the new channels from the application (Android, Android TV, iOS and tvOS) or from the Pluto TV website.
Pluto TV is a platform that does not charge subscription fees from its users due to its ad-based business model. The service is also a hybrid system that offers both continuous programming on its channels and on-demand content, both on its free platform. According to an Exame report, Pluto TV currently has 36 million active users per month and is supported by advertising. In Latin America, Pluto TV has closed contracts with Mercado Livre, DirecTV, Unilever, Mondeléz and Rappi.
Other free streaming services are also investing in expanding the catalog, increasing competition for audiences in Latin America, according to Exame. Two examples are Samsung‘s free streaming, which works exclusively on the brand’s TVs, which has just won three new channels (Record News, Runtime and Qwest TV Jazz & Beyond). The other is American company Roku, which arrived in Brazil in January 2020 and whose strategy is to add several streamings in its operating system to expand its audience, currently with 51.2 million monthly active users worldwide.