The dispute between platforms like iFood, Rappi, and Uber Eats is a battle of giants. Any competitor who wants to be relevant in this playfield needs a lot of courage and a good plan. Brazilian startup Quero Delivery believes it can compete — and overcome — these platforms with its different approach.
The first step for the startup is to operate in inland cities and regions less assisted by those delivery giants. Second, the company has kept a close relationship with merchants. And that plan seems to be working as Quero Delivery surpassed 1 million users and 15,000 partners on its platform in 2021.
“The main feedback we receive from partners is our commitment to the relationship. Large companies cannot arrive in cities with the same conditions. They propose that establishments reduce their margins, which are by no means large. So, the view of the establishments is that those platforms are not as friendly as we are”, says the cofounder and CEO of Quero Delivery, Miguel Neto.
“When an establishment receives a 011 call [with the area code from Sao Paulo] it thinks it’s a billing call”, jokes the CEO of Quero Delivery, who founded the startup alongside Danilo Souza, in 2018. To promote the connection with merchants, the company employs local teams and also offers advice on marketing and sales strategies for its partners.
During the pandemic, the application gained popularity in the northeast region of Brazil. The startup had more than 1.2 million deliveries per month, on average in 2020, growing 400% in revenue and earning BRL 13 million. This year, the expectation is to reach BRL 20 million in sales.
Currently, the delivery platform is already in 180 cities, in 14 states across the country — the cities chosen by the platform have between 30,000 and 200,000 inhabitants. The goal is to impact around 20,000 enterprises (most of them small businesses).
The platform goes beyond food deliveries and has more than 20 product categories available, including pharmacies, clothing, cosmetics, and pet products.
In addition to expanding the types of products shipped, the startup also wants to drive the development of small entrepreneurs. To do this, Quero Delivery will tackle difficulties such as the lack of capital for cash flow and even the management or expansion of the businesses. Recently, the company announced a partnership with Brazilian bank BTG to solve the credit issue.
Through the partnership, Quero Delivery intermediates loans for small businesses — more than R$ 2 million in financial resources have already been made available in this format.
“Our competitive advantage is precisely to look at and offer services, above all, for businesses in the initial phase. Through our platform, we contribute to the growth of these commercial establishments, which, many times, are still poorly assisted by delivery platforms”, explains Neto.