Rappi and Uber Eats to launch new management features to restaurants

Both delivery firms will offer platforms to assist establishments in engaging with customers and boosting sales

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  • Rappi’s Propio will be launched over the next weeks in Colombia, Brazil, Argentina, Mexico, Uruguay, Chile, Peru, Ecuador and Costa Rica.
  • Uber’s Manager App and Customer Insight Dashboard are being tested in a pilot program in the U.S., and will be rolled out in Latin America later.

Delivery platforms Rappi and Uber Eats are rolling out new features and services to assist restaurants boost sales and engage with customers. Colombia-based Rappi announced Propio, a platform for establishments to manage operations and deliveries, while Uber Eats is launching a Manager App that allows restaurateurs to track sales, trends and goals from their mobile phones.

Rappi’s Propio is a self-service platform for restaurants to manage their online sales and orders, organizing dispatches, stocks and deliveries from the store. It also enables them to launch their online store, access logistics, and marketing services, as well as process electronic payments. Partner restaurants will only pay a rate over what services they use, except for the order-management feature that will be free throughout 2020.

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The new feature will be launched over the next weeks in the 9 countries where Rappi currently operates: Colombia, Brazil, Argentina, Mexico, Uruguay, Chile, Peru, Ecuador and Costa Rica.

The Manager App of Uber Eats allows restaurants to engage with customers and even provide future discounts in the event of problems with previous orders. A Customer Insight Dashboard will provide owners with a look at customers’ ordering habits and restaurant trends in an effort to provide better  information to increase sales.

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“Restaurants tell us driving demand is consistently their number one priority. New customer insights in the Uber Eats Restaurant Manager dashboard will help restaurants better understand how consumers interact with their storefront on Eats — from the home feed to the menu to building a cart and checking out — giving them unique insights into their business and what drives customer decisions,” according to the company.

Uber’s new app is being tested in a pilot program in the U.S.. According to La Republica, Eduardo Donnelly, general director for Latin America at Uber Eats, the firm plans to extend it to the region soon.

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