Rappi announces first company's female president in Brazil

Serbian Tijana Jankovic takes over as country manager in Brazil targeting on consolidating Rappi as a superapp

Rappi raises over $500 million in a round led by T.Rowe Price, lifts valuation to $5.2 billion
Colombian app Rappi. Photo: Shutterstock
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Colombian startup Rappi has announced its new country manager in Brazil, Tijana Jankovic, the first woman to assume the startup leadership. Tijana takes over the position held since the beginning of 2020 by Sergio Saraiva, who is leaving the company.

Tijana has previously worked at Google and Uber and has been at Rappi since August 2020, reporting first as general manager of São Paulo. According to Rappi, Tijana’s arrival at the head of the Brazilian operation marks a new stage for the company to position itself as a superapp.

READ ALSO: Rappi raises over $500 million in a round led by T.Rowe Price, lifts valuation to $5.2 billion

“Our mission is to contribute to economic development by boosting local markets and meeting the needs of our customers. But we will innovate even more fostering and leading the sector evolution,” she said.

Tijana Jankovic, the new Rappi’s president in Brazil. Photo: Courtesy

Tijana was born in Serbia and has been living in Brazil for eight years. She has a degree in International Economics from Università Bocconi (Milan, Italy) and a master’s degree in Applied Mathematics from The London School of Economics and Political Science (England).

READ ALSO: Latin American super apps battle to achieve greater user recurrence while there is still room for everyone

Rappi recently received a $500 million funding round led by U.S. investment firm T.Rowe Price, which brought its valuation to $5.2 billion. The startup is present in more than 250 cities in nine Latin American countries and became a unicorn in 2018 after a $200 million round from DST Global. 

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