- Rappi launches in-app button Rappi Travel to offer tickets and accommodation;
- Partnering with players such as Expedia, Hotelbeds, and Clickbus the new feature integrates a wide offer of tourism products and services using technology from the Colombian travel tech company Netactica;
- Rappi intends to increase the offer to soon include tour packages and car rentals.
Colombian superapp Rappi is moving forward on its expansion roadmap. The company recently announced a new feature on its app that it now allows users to purchase road and air tickets, as well as accommodation: Rappi Travel.
Available in Brazil, Mexico and Colombia, Rappi Travel offers flights from both national and international airlines and accommodation options through partnerships with Hotelbeds, Expedia, Hoteldo, and hotel chains such as Atlantica, Bourbon, and Nacional Inn.
“The idea of launching Rappi Travel is in line with the superapp’s growth strategy. We are a company focused on the user and we seek to further integrate the consumer journey, offering the best brands and the best partners in the travel and tourism industry,” says Sérgio Saraiva, Rappi’s president in Brazil.
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The Colombian startup is also partnering up with reward programs, such as Livelo, TudoAzul and Dotz. For road transport, Rappi closed a deal with ClickBus, which sells bus tickets, and with the car rental company Unidas.
“We also offer the best prices and cashbacks, in addition to innovative features, such as price alerts, flight changes in the superapp and reservations in a few clicks,” the exec added. “Our main goal is to enable users to have a new experience of purchasing tickets and accommodation in a fast, simple and totally digital way.”
Users who buy any Rappi Travel product in the first three months of the newly launched vertical will have 20% cashback to use in the superapp, informed the company. Those who choose to use the Elo card in Brazil will receive, in addition to the cashback, 10% discount on the first purchase through Rappi Travel.
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In order to fully integrate the new feature into its app, Rappi acquired technology from Colombian travel tech company Netactica, to serve as the base of connections with about 50 different systems and partners such as Amadeus, Saber, Expedia, Hotelbeds and Omnibees.
In addition to tickets and accommodation, Rappi intends to increase the offer to soon include tour packages and car rentals.
