Business

Brazilian SaaS platform RD Station announces 'shopping spree' for 2021: BRL 100 million to R&D and acquisitions

Company wants to accelerate growth and internationalization with a focus on Latin America

Bruno Ghisi, co-founder and CTO at RD Station
Bruno Ghisi, co-founder and CTO at RD Station. Photo: RD Station/Courtesy
Ler em português
  • At the end of last year, the company announced a new brand as part of its internationalization strategy;
  • Previously known as Resultados Digitais, the company currently has 25,000 customers in its portfolio and operates in Brazil, Mexico, and Colombia.

The Brazilian SaaS platform RD Station announced on Tuesday that it would invest BRL 100 million (around $18 million) in research and development (R&D) and acquisitions of startups and companies that complement the company’s product and talent portfolio in 2021.

Today, RD Station has two products: RD Station Marketing, a marketing automation tool, and RD Station CRM, aimed at the sales area, which controls and organizes the commercial process of medium and small companies.

READ ALSO: In a series of acquisitions after its IPO, Brazil’s Locaweb acquires Curitiba-based Connectplug for BRL 18 million

RD Station’s goal is to repeat the successful acquisition of Plug, a Brazilian startup bought in 2018, which became the RD Station CRM platform.

Plug has grown 13 times since the purchase. We want to take this model of ‘startup within a scale-up’ to the other companies that we will eventually acquire

Guilherme Lopes, co-founder and product head at RD Station.

At the end of last year, the company announced a new brand as part of its internationalization strategy. Previously known as Resultados Digitais, the company currently has 25,000 customers in its portfolio and operates in Brazil, Mexico, and Colombia.

READ ALSO: Amazon cloud head says COVID-19 accelerated cloud adoption by years

The developer of software and solutions for companies, especially SMEs, and one of the inbound marketing concept precursors in Brazil, the company raised a BRL 200 million Series D round led by Riverwood Capital in 2019. The investment package now announced comes from those resources. The company reached breakeven last year, which makes room for new investments.

Why didn’t these investments happen before? According to the company, 2020 was challenging year. It required an effort focused primarily on RD Station employees and its more than 2,000 partner agencies. “The focus was on developing products and services that would meet the companies’ demands and also create programs for our partners. The internationalization plan occurs in parallel with investments in R&D and acquisitions,” stressed RD Station in an email sent to LABS.

READ ALSO: Salesforce has approached Slack with an acquisition offer

According to the company’s co-founder and CTO, Bruno Ghisi, RD Station expects to use the investments in R&D “to improve integrations with other platforms, expand the use of technologies for customer relations and also data analysis, such as machine learning and big data,” he explained in a statement sent to the press.

Bruno Ghisi, co-fundador e CTO da RD Station. Foto: RD Station/Divulgação

The idea is also to strengthen the company’s talented development team, which today has more than 180 professionals in the areas of Engineering, Product, and Design

Bruno Ghisi, co-founder and CTO at RD Station.

RD Station does not rule out acquisitions outside Brazil, but says that quite possibly the first companies to be purchased are Brazilian.

RD Station plans to open 200 new job opportunities in 2021, 40% for technology professionals.

Get the best insights about Latin America market in your inbox