Business

Rebranded, Hubla raises a Kaszek led $10 million Series A round

The funding also had participation from FJ Labs, Big Bets and Kevin Efrusy, one of Facebook's first investors

Photo: Screenshot/Hubla
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  • The startup believes that the best way to build an online business is through paid communities hosted on popular messaging app;
  • Hubla offers infrastructure needed to manage a community.

Digital platforms like Youtube and Instagram paved the way for what we now call the creator economy. While these giants allowed anyone, anywhere to build a solid audience, creators have no tools to monetize the content they create.

Only 1% of creators actually make money from their content. In the new internet era, new solutions that help creators achieve editorial and financial independence are needed. LatAm’s startup Hubla (former ChatPay) emerged to supply that demand.

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The startup believes that the best way to build an online business is through paid communities hosted on popular messaging apps. Their platform allows creators to build an exclusive environment, for fans that are willing to pay to be part of this hub.

Hubla offers infrastructure needed to manage a community: complete payment system, financial dashboard, member management automation and customizable sales tools.

Founded in 2020, the startup has just announced a $10 million Series A. The
funding, led by Kaszek, with participation from FJ Labs, Big Bets and Kevin Efrusy, one of Facebook‘s first investors, will go toward creating new solutions for creators to easily manage profitable businesses. The startup aims to be the future of work.

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In 2021 Hubla quintupled its turnover. The company has just repositioned the brand and hopes to further accelerate its growth in 2022. “Technology adoption has created numerous opportunities that are redefining the way people work. There are countless possibilities and a huge market to create an online business and monetize your hobby, talent or expertise. A personal trainer no longer needs to sell her hours linearly at the gym. By creating a community, she can reach hundreds of people at the same time and scale her income”, explains Arthur Alvarenga, Hubla’s CEO.

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