Business

Streaming platform Roku surpasses 50 million active accounts

The company, which gives access to a series of other streaming services, arrived in Brazil and Latin America January last year

Roku's TV remote showing shortcut buttons to Netflix, Hulu, and other streaming services. Photo: Shutterstock
  • The company also announced a 55% Y-o-Y increase in hours watched, ending 2020 with 58.7 billion hours. According to the company, there is “an ongoing TV streaming trend of how consumers are choosing to watch the content they love.”;
  • Roku says that nearly one-third of U.S. households have cut traditional pay-TV. “Furthermore, eMarketer predicts that by the end of 2024, fewer than half of U.S. households will subscribe to a traditional pay-TV service.”

The streaming platform Roku, which arrived in Brazil in January last year, shared a significant milestone for the company and the industry on Thursday: it has reached 51.2 million active accounts by the end of 2020 – 14 million more accounts than at the beginning of the year, according to preliminary numbers.

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The company, which gives access to a series of other streaming services, also announced a 55% Y-o-Y increase in hours watched, ending 2020 with 58.7 billion hours. According to the company, there is “an ongoing TV streaming trend of how consumers are choosing to watch the content they love.” Roku says that nearly one-third of U.S. households have cut traditional pay-TV. “Furthermore, eMarketer predicts that by the end of 2024, fewer than half of U.S. households will subscribe to a traditional pay-TV service.”

In Latin America, 2020 was a decisive year for the streaming industry too. According to Ampere Analysis projections, shown by LABS last June, the number of subscribers to this type of service in the region was likely to surpass the traditional pay-TV customer base.

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“I’m excited that more than 50 million households now turn to Roku for their TV viewing,” said Roku CEO, Anthony Wood, in a statement to investors. “The world is moving to streaming and we look forward to continuing to help viewers, advertisers, content publishers, and TV manufacturers succeed in the streaming decade.”

In February, Roku will report final operating metrics and financial results for the fourth quarter and full-year 2020.

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