The billionaire transactions in SaaS global market earned a new chapter and big data seems to be the protagonist. After the announcement that Google bought the hot analytics startup Looker a week ago for $ 2.6 billion, according to TechCrunch, now was Salesforce’s turn. The company has announced a stock deal of $15.7 billion for buying the data visualization software Tableau, what was defined by ZDnet as “the most strategic move the company made”.

For Salesforce, the acquisition means a big step ahead for having in their portfólio a way to offer for enterprise companies a solution to organize and get smarter analysis of all their data quickly. On the other hand, it was also a huge jump for Tableau’s market cap that before this movement had a value of $10.79 billion, according to TechCrunch.

“We are bringing together the world’s #1 CRM with the #1 analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It’s truly the best of both worlds for our customers–bringing together two critical platforms that every customer needs to understand their world,” said Marc Benioff, chairman and co-CEO, Salesforce, in an official statement.

These last movements of SaaS giants weren’t made by coincidence, big data and data visualization are on the spotlight worldwide and with Latin America, it couldn’t be different. With the booming technology market in the region, data visualization and SaaS solutions have never been so needed by local companies to keep growing based in data-driven decisions.

Check it out the full story of SaaS current market in Latin America with more than 10 exclusive articles.