Business

Shopper: 100% online Brazilian supermarket raises a BRL 120 million Series B

With a business model of scheduled purchases, Shopper already has a 250,000 registered user base and plans to triple its operation by the end of the year

Shopper Brazil
Bruna Vaz and Fábio Rodas, COO and CEO at Shopper. Photo: Gabriel Reis
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  • Shopper’s business model was inspired by the American Subscribe & Save, in which the consumer chooses the products on the website or app, defines the delivery day and completes the purchase;
  • The platform offers more than 6,000 products in categories such as food, drinks, cleaning, personal hygiene and pets.

Shopper, a 100% online Brazilian supermarket, announced a BRL 120 million Series B round led by Minerva and Quartz funds and following by the American funds FJ Labs, from the OLX founder, and Floating Point, as well as investors like Ariel Lambrecht, co-founder of 99.

Currently, Shopper serves more than 1,400 neighborhoods in São Paulo city and 22 other municipalities in the region, and has a 250,000 registered user base. The company does not disclose its revenue but claims that it has doubled every four months.

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Shopper‘s business model was inspired by the American Subscribe & Save, in which the consumer chooses the products on the website or app, defines the delivery day and completes the purchase. The products are delivered at home and the shopping list is saved on the website or in the app, with delivery automatically pre-scheduled for each month. The customer receives reminders to update the item list or change upcoming deliveries.

Shopper’s replenishment system, based on scheduled purchases, does not require the maintenance of large inventory. So, the startup is able to buy items from hundreds of manufacturers and to guarantee the availability of all ordered items – today, the platform offers more than 6,000 products in categories such as food, drinks, cleaning, personal hygiene and pets.

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According to the company, the savings generated by this business model are passed on to customers, who save an average of 10% compared to traditional supermarkets that sell online.

“Our business model seeks to deliver efficiency and the best shopping experience for customers. Our NPS [Net Promoter Score, which measures customer satisfaction] is the highest in the industry (87) and we still want to improve a lot,” said Fábio Rodas, founder and CEO at Shopper.

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The new round will be used to expand. The goal is almost tripling the number of cities in which Shopper is present, reaching more than 60 municipalities; to do so, the team will increase, with opening 500 vacancies by the end of the year. In addition, the startup is studying acquisitions and wants to accelerate the launch of new technologies to optimize its operation.

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