- Netflix and Téléfoot partnership will provide Ligue 1 broadcast, also called Ligue 1 Uber Eats;
- Téléfoot is a new French channel expected to roll out on August 17.
Netflix made a partnership with Mediapro, a multimedia communication group from Spain, for broadcasting soccer matches in France. This deal will be provided through Téléfoot, a new French channel expected to roll out on August 17. According to L’Équipe, Netflix and Téléfoot will offer the streaming of Ligue 1, also called Ligue 1 Uber Eats for sponsorship reasons, France’s primary football competition.
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According to the French newspaper, the deal expires in 2024 and those who buy streaming services of the Téléfoot and Netflix partnership would pay € 30 ($35,41) per month for an annual subscription. Through it, French customers will have access to both Ligue 1 and Ligue 2 divisions and the next UEFA Champions League and Europa League, besides movies and series through Netflix’s content.
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Even though streaming will be offered through Téléfoot and not Netflix itself, this deal may mean a new step for Netflix entering in the market of sports broadcasting, a niche currently dominated by DAZN. Soccer broadcasting rights are also in discussion in Brazil, as new platforms allow live streaming and rival traditional sports channels.
Brazil has been dealing with a lot of changes in the sports business since the beginning of the year, as the soaring growth of Internet access made TV ratings drop. Flamengo, especially, fought a duel with the largest TV broadcaster in the country, Globo, for the rights to broadcast its matches on its YouTube channel, FlaTV.