- Oyo Latam, on Wednesday said it was moving to a digital-only model, and that the changes would require laying off nearly its entire staff;
- Oyo has struggled across its markets worldwide as the coronavirus crisis pummeled the tourism industry.
The Latin American unit of Indian hotel startup Oyo has ended its joint venture with the SoftBank Latin America Fund, less than six months after they struck a partnership in the region, both companies said on Thursday.
Oyo’s business in Latin America, known as Oyo Latam, on Wednesday said it was moving to a digital-only model, and that the changes would require laying off nearly its entire staff.
SoftBank Group has poured $75 million into Oyo in Latin America, part of its more than $1 billion investment in the parent company.
Although hotels in the region can still operate under Oyo’s brand, operations will now be managed directly from Oyo’s home base in India, an Oyo Latam spokeswoman told Reuters.
“The Latin American joint venture (with SoftBank) has ceased to exist,” she said, adding that did not mean Oyo was completely shutting down in the region. “It was another adaptation due to the pandemic,” she said.
Japan-based SoftBank added the decision was made jointly with Oyo due to challenges brought about by the coronavirus pandemic, and that it would no longer invest in the company in the region.
In September, Reuters reported that SoftBank took a more direct role in the virus-hit hospitality startup through a joint venture in Latin America to manage roughly 1,000 hotels.
Oyo has struggled across its markets worldwide as the coronavirus crisis pummeled the tourism industry, and has drastically scaled back its workforce. In Brazil, the company structure shrunk from 700 to 150 employees in June, with layoffs reached all sectors.