Business

Spotify to launch in new markets, the Caribbean, Central and South America included

The new markets include countries across Asia, Africa, Europe and the Caribbean, South and Central America

Photo: REUTERS/Dado Ruvic/Illustration
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  • The new markets include countries across Asia, Africa, Europe and the Caribbean, South and Central America;
  • Shares were trading up at 385.37.

Spotify said on Monday it would launch in 85 new markets including the Caribbean, Central and South America in the next few days.

With that, Spotify would nearly double its market presence, making the music streaming service available to more than a billion people around the world.

The company’s shares, which were down in early trading, reversed course to rise as much as 6% to a record high.

The Swedish company, which started its service more than a decade ago, is currently available in 93 countries and has 345 million monthly active users.

While Spotify is the leader in music streaming, entry in new countries across Asia, Africa, Europe and Latin America would significantly increase the gap with its rivals, Apple Music and Amazon Music.

READ ALSO: Spotify to allow employees to work from anywhere

The new markets include countries across Asia, Africa, Europe and the Caribbean, South and Central America, where it will operate in Antigua and Barbuda, Bahamas, Barbados, Belize, Curaçao, Dominica, Grenada, Guyana, Haiti, Jamaica, St. Kitts and Nevis, St. Lucia, St. Vincent and the Grenadines, Suriname and Trinidad and Tobago.

“Together these markets represent more than a billion people, with nearly half of them already using the internet, some of the places we’re going like Bangladesh, Pakistan and Nigeria, have the fastest growing internet populations in the world,” said Chief Premium Business Officer Alex Norstrom.

An earlier expansion drive in India, Russia and the Middle East has already brought in millions of subscribers.

While paid subscribers got a boost during the coronavirus pandemic as people locked in their homes opted for its premium service, the company is now looking to boost its advertisement revenue.

In a one and half hour livestream featuring singing by Justin Bieber, Spotify released a host of new features for artists and tools for advertisers for better targeting its millions of users across music and podcasts.

Podcast Play

READ ALSO: Spotify to buy ad tech firm Megaphone to monetize podcasts

In its efforts to make money from podcasts, Spotify announced the creation of a podcast advertising marketplace where advertisers can buy across a network of original exclusive and independent podcasts and target audiences both on and off Spotify.

It has spent hundreds of millions of dollars to boost its podcast range, which now has more than 2.2 million podcast titles, including “The Michelle Obama Podcast” and one by Prince Harry and his wife, Meghan.

Higher Ground Productions, Barack and Michelle Obama’s production company, announced another new show with Bruce Springsteen for Spotify called “Renegades: Born in the U.S.A.”

On Monday, Spotify announced a partnership with a AGBO, a company led by Anthony and Joe Russo, creators behind films like “Avengers: Infinity War”, for multiple podcast series. It also signed a deal with Warner Bros and DC for a range of narrative-scripted podcasts.

The first, “Batman Unburied”, will release later this year as part of a set of characters whose stories will be explored via audio, including “Superman”, “Wonder Woman”, “Joker”, and “Catwoman”, among others.

READ ALSO: Did you hear that? Podcasts are the sound of the future

Spotify also launched a new subscription service, Spotify HiFi, with which premium subscribers in select markets will be able to upgrade their sound quality of the songs to “lossless” CD-quality music.